In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other realities about modern B2B marketing. We go over how the acquiring trip is now totally fragmented as well as the way that area structure can help marketing experts retake control of the discovery as well as … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other facts regarding modern B2B advertising. We talk about just how the acquiring journey is currently entirely fragmented and the manner in which neighborhood structure can aid marketing experts retake control of the disco… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths regarding modern-day B2B advertising and marketing. We review just how the buying trip is currently completely fragmented and the manner in which area building can help marketing professionals retake control … Read More